HIGH TIDE OR LOW...NEVER LET JAH GO!



Jesse Royal and Samory I team up on the first track from the 'Royal' album by Jesse Royal, distributed by Easy Star Records. Considering the trying times we are in and the weeks and months of various lockdowns, this powerful collabo really speaks to the times reminding us that we have to hold on and never let go despite the circumstances.


Samory I's voice is ethereal and was the perfect artist to collaborate with on this Natural High produced track. The musicality and movement of the production speak to the growth and already extensive work the young duo of Blaze and Jordan are doing in the contemporary Jamaican music space.


"A fool takes no pleasure in understanding but only expresses his own opinion."





Songs like these always come right when we need them, and since the release of 'Royal' on June 11th, Jesse Royal has been powering through the pandemic and performing to robust crowds throughout America and most recently London. The message he brings is consistent, uplifting and timely as usual. The beautiful visuals for High Tide were created by Samo who has been working with Jesse Royal in various capacities since the start of his career, most memorably the 'Modern Day Judas' video. The storytelling, styling and emotion all come together to convey a powerful message around importance of faith and the cycle of life.


photos by: @_juliabras


Samo worked with a strong team of young Jamaican creatives to bring this vision to life, be sure to follow them and become familiar with the next generation of talent from the rock.


Director: @samokush_i

DP: @the_denni

Stylist: @shampagnex

Drone: @ruggedyouthofficial

PA: @aristocratzzz_xtm


Cam Assist: @Jamrockards

PA: @_juliabras